Lagos / available globally

The email is the message.The journey is the strategy.

I’m Nnate Ernest, an email marketing specialist and copywriter helping e-commerce and growth-focused teams make customer communication clearer, sharper, and more useful.

strategycopysegmentationexecution
Desk note / 001Attention → action
Annotated campaign strategy desk with laptop, notebook, and product packaging
OPEN
FOR
BRIEFS
Copy-led systems2026
A small proof of intent

Good email work is not a pretty rectangle. It is a decision about what a person should understand, feel, and do next.

18%open-rate increase through segmentation, testing, and content optimization.
22%click-through lift from campaign refinement and stronger messaging.

Campaigns with a point of view.

A few ways I approach the work — from the first audience question to the final CTA.

Beauty email campaign mockup01
Promotional newsletter

A beauty campaign with a softer sell.

A conversion-focused product newsletter that leads with emotional positioning, best-seller clarity, proof, and a reason to act now.

E-commerceCopywritingDesign direction

✦The strategic move: make the product feel like the logical next step, not the opening line.

Electronics email campaign mockup02
Black Friday campaign

A sale message built around intent.

A segmentation-led electronics campaign concept that adapts the message to shopping behavior and turns urgency into useful direction.

SegmentationA/B testingPromotional copy

✦The strategic move: use the moment’s pressure without making the customer do the sorting alone.

Fashion welcome email series mockup03
Lifecycle welcome series

From new subscriber to first signal.

A three-part welcome journey for a fashion brand: introduce the point of view, make discovery easy, then create a natural path to purchase.

LifecycleCustomer journeyRetention

✦The strategic move: treat the first few emails as a guided introduction, not a discount dump.

Every send is a chance to learn what the audience already wants — and what is getting in the way.

Clarity first. Then the clever part.

I bring together strategy, writing, build awareness, and performance thinking so campaigns do not stop at the design file.

01✎

Campaign copy

Subject lines, body copy, offers, and CTAs that sound like the brand and move the reader forward.

02⌁

Lifecycle journeys

Welcome, nurture, reactivation, and post-purchase sequences shaped around customer intent.

03◉

Segmentation & tests

Audience-aware hypotheses, testing plans, and sharper campaign decisions grounded in behavior.

04▦

Performance review

Clear reporting that turns opens, clicks, and conversions into the next useful iteration.

Built in the work, not just around it.

Request the full resume ↓
2025 — now

Natdumas Consulting

Email Marketing & Content Specialist

Multi-client email execution, content development, segmentation, testing, and optimization across different brands and audiences.

2024 — 2025

Konga E-commerce

Email Marketing & Omnichannel Specialist

High-volume e-commerce campaign execution across email, SMS, and push, including major promotional moments such as Black Friday.

2023 — 2024

Abia Think Tank

Copywriter

SEO-aware articles, branded content, and advert copy built for different audiences, tones, and campaign needs.

2022 — 2023

Saphy Creative Agency

Digital Marketer

Campaign copy, content planning, visual briefs, and performance recommendations across fashion, tech, and wellness.

Tools & strengthsUseful range.
Focused specialty.
Email strategyCopywritingHTML/CSS emailsNetcoreAudience segmentationA/B testingCampaign analysisSMS + push
Nnate signal mark

Have a campaign that needs a clearer next move?

I’m open to email marketing specialist roles, thoughtful contract work, and collaborations with teams that care about what happens after the send.

Currently available
for the right brief.