Email Campaign Strategy
Campaign planning for launches, promotions, seasonal pushes, and customer lifecycle moments, built with clear objectives and conversion in mind.
Email Marketing Specialist • Copywriter • Omnichannel Strategist
I build email campaigns that convert attention into revenue.
I’m Nnate Ernest, an email marketing specialist based in Lagos. I help e-commerce and growth-focused brands create strategic campaigns, stronger customer journeys, and conversion-focused messaging backed by testing, segmentation, and performance analysis.
Focused on campaigns that do more than look good.
From newsletters and sales pushes to lifecycle messaging and omnichannel communication.
Email Marketing Specialist
I design and write email campaigns that turn attention into results.
18%
Increase in open rates through segmentation, testing, and content optimization.
22%
Lift in click-through rates from campaign refinement and stronger messaging.
HTML/CSS
Hands-on email build experience for responsive campaign execution.
Omnichannel
Email, SMS, and push notifications aligned across major promotional moments.
Best fit for:
E-commerce brands, DTC businesses, growing startups, and teams that want strategy plus execution.
About Me
Email marketing with strategy, structure, and measurable intent.
My background blends email marketing, copywriting, digital strategy, and campaign analysis. I’ve worked across e-commerce and agency environments, helping brands communicate more clearly and market more effectively.
3+
Years across marketing, copy, and campaign work
1
Core specialty: email marketing for conversion and retention
Multi
Channel campaign experience across email, SMS, and push
Data-led
Driven by testing, optimization, and performance analysis
Services
How I help brands grow through email.
I focus on revenue-minded communication. That means clearer messaging, better sequencing, stronger promotional angles, and campaigns designed around audience behavior.
Email Copywriting
Subject lines, newsletters, welcome sequences, sales emails, and product-focused messaging that balances clarity, brand voice, and action.
Segmentation & A/B Testing
Audience-aware messaging supported by testing frameworks that improve opens, clicks, and overall campaign performance.
Omnichannel Messaging
Coordinated communication across email, app/web push, and SMS to keep campaigns consistent throughout the customer journey.
E-commerce Promotions
Product-led campaigns for high-intent moments like Black Friday, launches, restocks, and category pushes.
Performance Review
Campaign analysis with actionable takeaways, so every send becomes a chance to improve audience engagement and results.
Selected Work
Projects that show strategy, messaging, and execution.
These portfolio highlights represent the kind of campaign thinking I bring to email marketing work: strong positioning, targeted communication, and practical conversion structure.
Beauty Product Promotional Newsletter
A conversion-focused beauty email campaign built around emotional positioning, best-selling product highlights, social proof, and urgency-led calls to action.
Email Copywriting
E-commerce
Newsletter Design
Black Friday Electronics Campaign
A segmentation-led promotional campaign concept focused on electronics, tailored to shopping behavior and built to improve open rates, click-throughs, and product interest.
Segmentation
A/B Testing
Promotional Copy
Beauty Brand Welcome Sequence
A lifecycle email concept designed to onboard new subscribers, introduce the brand, build trust, and guide first-time buyers toward conversion.
Lifecycle Email
Customer Journey
Retention
Campaign Concept: “Age Smarter, Not Harder”
Unlike aggressive sales campaigns, this approach positions the brand as a trusted skincare authority first, seller second. Each email delivers useful, science-backed skincare education, then naturally introduces the anti-aging cream as a solution—not a pushy product.
Segmentation
A/B Testing
Promotional Copy
Step Into Your Style” – Welcome Series Campaign
A welcome email series for a fashion brand specializing in shoes and sneakers, designed to convert new subscribers into buyers by tailoring messaging to their shopping behavior, style preferences, and intent signals. The goal isn’t just to “welcome”—it’s to guide discovery → spark desire → drive first purchase.
Segmentation
A/B Testing
Promotional Copy
Omnichannel Campaign Coordination
Coordinated campaign messaging across email, SMS, and push notifications to keep offers, timing, and audience communication aligned throughout key sales periods.
SMS
Push Notifications
Campaign Ops
Experience
Work rooted in execution, optimization, and brand communication.
My experience includes e-commerce email marketing, copywriting, and digital strategy work. I’ve collaborated across teams to improve how brands speak, sell, and stay consistent.
Multi-client email marketing & content execution
Worked within an advertising and marketing communications agency, delivering email marketing and content strategies for multiple brands and SMEs, combining campaign planning, content development, and performance optimization.
- Planned, wrote, and executed targeted email campaigns tailored to different client audiences and industries.
- Developed content for newsletters, email sequences, and marketing communications aligned with each brand’s voice.
- Segmented email lists and implemented A/B testing to improve engagement and campaign performance.
- Collaborated with design and marketing teams to deliver cohesive, high-converting campaigns.
- Monitored and analyzed campaign metrics (open rates, CTR, conversions) to drive continuous improvement.
High-volume e-commerce campaign execution
Worked on email campaigns and omnichannel communication for a leading e-commerce brand, combining campaign planning, message development, and performance optimization.
- Designed, coded, and executed targeted email campaigns using HTML/CSS.
- Managed coordinated messaging across email, push notifications, and SMS.
- Contributed to an 18% increase in open rates and 22% increase in click-through rates through segmentation and A/B testing.
- Supported major sales moments including Black Friday with high-converting campaign communication.
Editorial and branded content development
Created blog posts, branded content, and advert copy tailored to different audiences and campaign needs.
- Produced SEO-aware articles and persuasive advert copy.
- Aligned content with campaign goals, tone, and audience expectations.
- Worked across editorial and strategy needs to support brand communication.
Multi-industry campaign support
Planned and executed digital marketing strategies across multiple industries including fashion, tech, and wellness.
- Managed campaign copy, content planning, and visual briefs.
- Helped improve visibility and engagement across channels.
- Prepared reports and recommendations based on campaign performance.
Skills
Tools, strengths, and campaign capabilities.
Core Skills
Email Marketing
Copywriting
Campaign Analysis
A/B Testing
Digital Marketing
SEO Content
Execution & Platforms
HTML/CSS Emails
Netcore
Newsletter Strategy
Audience Segmentation
Omnichannel Messaging
Performance Optimization
Contact
Need better campaigns, sharper emails, or stronger conversion messaging?
I’m open to freelance projects, contract roles, and collaborations with brands that want email marketing built with clarity and intent.
Let’s talk about your next campaign
Whether you need an email sequence, promotional campaign, lifecycle flow, or a stronger messaging strategy, I’m available to help.
What I can support
Promotional Emails
Welcome Series
Product Campaigns
Subject Line Testing
Email Audits
Campaign Optimization